Bringing Experienced Owners Together
Premier Horses for Premier Racedays
Campaigning for Change in Racing
Photography by Daily Mail & Ged Shields

KEEP OWNERS IN RACING

Owners are the life-blood of our sport; the most important stakeholder; making the greatest investment into racing with over £672m a year spent on training fees and bloodstock

KEEP OWNERS IN RACING

Owners are the life-blood of our sport; the most important stakeholder; making the greatest investment into racing with over £672m a year spent on training fees and bloodstock

KEEP OWNERS IN RACING

KOIR was established in 2020 by a network of highly committed owners increasingly concerned about the strategic drift and inertia negatively impacting British racing.

Their focus wasn’t just commentary and criticism but the creation of practical solutions, many of which have been covered in a series of free-to-access blogs and video films.  In addition, three widely circulated publications are also available to download.

A Blueprint for Racehorse Ownership in the UK:  Making Retention and Acquisition of Owners the #1 Goal of a Racing Recovery Plan, July 2020.

A Manifesto for the Future – Retaining Owners as the #1 Investor, September 2021.

How to Reverse British Horseracing’s Spiral of Decline:  Adopt a Radical New Approach to Drive Transformational Change, September 2024.

Throughout, we have focused on the need for a far more radical and strategic approach to decision-making in horse racing, stronger leadership, a new funding model, rationalisation of fixtures, transparency on media rights and significant improvement in prize-money, particularly at the lower level.  Acquisition and retention of owners, the key investors in racing, is our #1 priority.

JOIN THE CAMPAIGN – READ ALL ABOUT KEEP OWNERS IN RACING

Without owners there is no racing and the whole edifice of racecourses, trainers, breeders, syndicators and sales houses crumbles. Racing is reliant on this continuing investment which, in turn, drives a £4bn+ economic contribution to the UK economy. Yet many owners feel dissatisfied by the way they are treated. Prizemoney is paltry and deteriorating: less than 2% of owners get anywhere near covering their annual costs, and the median return via prizemoney is less than 7p in the pound.

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