Photography by Daily Mail & Ged Shields

KEEP OWNERS IN RACING

Owners are the life-blood of our sport; the most important stakeholder; making the greatest investment into racing with over £672m a year spent on training fees and bloodstock

KEEP OWNERS IN RACING

During the lockdowns of 2020, Jon Hughes and Ged Shields researched the landscape of British racing before publishing a data-based analysis:  A Blueprint for Racehorse Ownership in the UK:  Making retention and acquisition of owners the number 1 goal of a Racing Recovery Plan.  It was very well received and led to the launch of a campaign, Keep Owners in Racing.

A multi-media programme of advocacy and communication was deployed by Louise Holland and her team at HorsepowerXP.  From July to December 14 films, Perspectives in Racing, were produced with major owners, trainers, syndicators and influencers in the sport, together with 28 blogs and three further bulletins on the campaign’s progress.

150+ detailed discussions were held by telephone and on Zoom, and a forum was also organised for the MPs of racing constituencies.  We tested and validated all our recommendations from the Blueprint and now have a crystal-clear vision and road map of the major initiatives that need to be launched by racing’s leadership in order to retain current owners while attracting the next generation.

We intend to kick on in 2021 and will press racing’s leadership to take the actions necessary to sustain our wonderful sport.  Do keep in touch with progress via www.keepownersinracing.com.

JOIN THE CAMPAIGN – READ ALL ABOUT KEEP OWNERS IN RACING

Without owners there is no racing and the whole edifice of racecourses, trainers, breeders, syndicators and sales houses crumbles. Racing is reliant on this continuing investment which, in turn, drives a £4bn+ economic contribution to the UK economy. Yet many owners feel dissatisfied by the way they are treated. Prizemoney is paltry and deteriorating: less than 2% of owners get anywhere near covering their annual costs, and the median return via prizemoney is less than 7p in the pound.

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